Is 2026 the Right Time to Sell Your New Braunfels Home? A Data-Driven Guide to Pricing in a Buyer’s Market
Strategic Selling Cody Posey January 13, 2026
Strategic Selling Cody Posey January 13, 2026
Wondering if 2026 is the right time to sell your New Braunfels home in a market that seems to be shifting by the day? If you’re watching inventory rise into the 5.6 to 6.1-month range, seeing listings sit for 75–95 days, and hearing about a slight dip in price per square foot, it’s natural to ask: Should I sell now, or wait? Here’s the truth — while the market is no longer red-hot, it’s not crashing either. With the right strategy, pricing, and preparation, 2026 could be a very smart time to list your home. As a Top Realtor in New Braunfels and Hill Country Area, I’ve helped countless clients navigate these decisions.
Let’s clear something up right away: we’re not in a housing crash — we’re in a correction. The frenzied seller’s market of 2021 and early 2022, where homes sold in hours and over asking price, has cooled. But that doesn’t mean your home won’t sell. It just means the dynamics have changed — and that change presents new opportunities for savvy sellers.
With inventory hovering around 5.6–6.1 months, the market has entered more balanced territory. Once inventory surpasses six months, it typically shifts to a buyer’s market — giving buyers more options and greater negotiating power. But that doesn’t translate to failure for sellers. It simply means you need to be strategic, informed, and flexible in your approach.
The average days on market creeping up to 75–95 days reflects this shift. Buyers are no longer rushing. They’re taking time to evaluate homes, secure financing, and negotiate terms. They’re doing their homework — and you should too.
The first step to a successful sale in 2026 is recalibrating your mindset. The days of tossing a number on a listing and watching multiple offers roll in are likely behind us. Instead, you need a carefully prepared Comparative Market Analysis (CMA) that considers not just recent sales, but also current competition, market absorption rates, and buyer behavior. Work with a professional who knows how to interpret the data and position your home accordingly.
Pricing is your most powerful tool in a buyer’s market. Overprice your home, and it will sit. Underprice it, and you leave money on the table. The solution? Strategic bracket pricing.
Bracket pricing is all about hitting the sweet spot in buyer search filters. For example, pricing at $599,900 instead of $605,000 ensures your home shows up in searches capped at $600,000 — a common ceiling for many buyers. That small adjustment can dramatically increase your listing’s visibility and foot traffic.
This strategy doesn’t mean you’re undervaluing your home. It means you’re marketing it to the widest relevant audience, increasing your chances of offers and competition.
Work with your agent (hopefully me!) to analyze which price brackets are most active in your neighborhood. Let’s look at recent sales, buyer behavior, and how buyers are searching online. Then we’ll position your home just right to get the most eyes — and the right offers — on your listing.
In today’s market, buyers are less likely to bid against one another — but they’re still keen to get a good deal. That’s where strategic concessions come in. You can still create a competitive edge by offering value in other forms.
Here are three powerful options sellers are using successfully in New Braunfels and across the Texas Hill Country:
These concessions can sweeten the deal for buyers, without significantly impacting your bottom line — and often, they’re less expensive than slashing the price.
Ask your agent what’s working locally. In some neighborhoods, rate buydowns are the hot ticket. In others, covering repairs upfront creates peace of mind. The key is knowing your audience — and giving them a reason to choose your home over the next one.
While conditions may be balancing out, New Braunfels real estate continues to attract buyers across Texas and beyond. Our combination of small-town charm, scenic rivers, and proximity to San Antonio and Austin makes this area a perennial favorite.
People relocating from Houston, Dallas, and even out-of-state are drawn to New Braunfels for its culture, affordability, and lifestyle. Whether it’s tubing the Comal, enjoying Wurstfest, or exploring Gruene, there’s a unique flavor here that’s hard to replicate elsewhere.
That appeal works in your favor. When marketing your home, don’t just sell the property — sell the lifestyle. Whether you’re near Landa Park, have access to top-rated schools like Veramendi Elementary, or live near Fischer Park, those local perks matter.
In your listing, highlight how your home connects to what makes this area special. Mention local events, natural attractions, and neighborhood benefits. If you’re in a community with amenities or near major employers, be sure to showcase that.
In a buyer’s market, cutting corners on marketing is a mistake. You have to win attention fast and make a strong impression. That’s where professional-grade marketing can make or break your listing.
Think beyond just a few cell phone photos. Your home deserves — and needs — professional photography, video walkthroughs, drone shots, and compelling descriptions. Buyers are shopping online first, and if your property doesn’t pop off the screen, they’ll scroll right by.
I’ve seen homes in the same neighborhood, with similar layouts, sell for vastly different prices simply due to how they were presented online. In 2026, professional home marketing isn’t optional — it’s essential.
Let’s create a marketing plan that includes high-quality visuals, virtual tours, and targeted digital advertising. I’ll make sure your home stands out not just in New Braunfels MLS listings, but across every major platform where buyers are looking.
Here’s the thing — even in a buyer’s market, well-priced homes still spark interest and receive multiple offers. The difference is, those offers come to the prepared, not the lucky.
With a data-driven pricing strategy, a compelling marketing package, and well-thought-out concessions, you can position your home to compete — and win — in today’s market. The slight dip in median price per square foot isn’t a sign to stay on the sidelines. It’s a sign that the market is normalizing and that real opportunity exists for sellers willing to adapt.
And remember: every home, every street, every seller has a unique story. That’s why your strategy should be just as unique.
Every home sale is different, and there’s no one-size-fits-all formula. But with the right planning and expert guidance, 2026 can be the year you make a successful and profitable move. As your trusted advisor, I’m here to help you analyze your options, understand your local market, and craft a strategy that gets results.
Ready to run the numbers and see if 2026 is your year to sell? Let’s connect — and make a plan that works for you.
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